Collarbone Challenge - Harmless Fun Or Something More Sinister?

A week after the "bellybutton challenge" exploded with popularity all over social media, either delighting or enraging the entire world depending who you are, it now seems to be dying down in the wake of the new and equally ridiculous collarbone challenge. This new body-shaming craze originated in China, and pushed nominees to balance as many coins on their clavicle as possible to prove their skinniness to a world where it matters so much. According to the esteemed medical experts who started this trend, the ability to balance a lot of coins along your collarbone proves a slender, sexy body.
While this appears on the surface to be just another stupid fad like the bellybutton challenge, many see it as extremely harmful in the way that it makes people feel ashamed of their bodies.
Popular body image blogger Leyah Shanks says "I think this trend is very harmful, It's accentuating the idea that thinner is better and subsequently pushing down every other body type. Being able to do this is not what we should be basing our beauty and self worth on."
She went on to say: "I'm not sure why these odd trends keep appearing. I wish that the power of social media would be used to spread body love instead of encouraging dangerous comparisons." Ever since social media had its initial boom in popularity, there's been a seemingly endless stream of silly little trends like the bellybutton and collarbone challenge. Most of these have been harmless, and most people would agree on the many positive effects social media can have on society. Despite this, many leading nutritionists, sociologists and general members of the public believe the emerging importance of selfies and image sharing is causing more and more young people to become ashamed of their bodies, and driving some to obsession over looking a certain way.
This problem doesn't stop at social media of course. Every ad and poster featuring a woman in this day and age is becoming almost identical, with waists so narrow they can't be healthy and legs so smooth and shiny they could be made of refined steel. Those studying phenomena like the collarbone challenge seem to agree that social media alone is usually not enough to lead to any serious problems, such as anorexia or bulimia, but ugly features such as this should never be ignored. The collarbone challenge, like a lot of other things, is just one more piece adding to the constant image stream of the "perfect" body that it's becoming increasingly hard to avoid. If we don't become more accepting of our own bodies, eating disorders are only going to spread, particularly in the young.

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