Teeth-whitening tradeSince the first celebrities in Hollywood started to flash their pearly whites, we all became obsessed with having a mouth full of sparkling molars and a bright, wide smile. The rage that started in the USA spawned a teeth-whitening industry that has a healthy and mega-profitable turnover annually. While the Americans fussed over how to get the whitest of white, the western world took note and it wasn't long before dentists and dental surgeons began cashing in. While professional teeth-whitening systems still remain the best treatments, they are costly operations and chemists and supermarket chains soon began to try and manufacture and sell cheaper versions that are accessible to average consumers. This began a boom in teeth-whitening products most of which dazzle us when we pop into a supermarket or pharmacy. With so much choice and range flooding the marketplace and with new and innovative ideas coming on line every day, do any of them actually work?
What's on offer
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