By:
25-03-2016

Uncovering 6 Ways That The Sun Makes Its Readership Laugh

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The story of a British comedian's subversive take on creating World Book Day costumes for his children has attracted a fair amount of press attention, from publications such as The Sun. Joe Heenan, from Perthshire, took a photo of his two children carrying electrical appliances, and tweeted it with the caption suggesting that they were going to school as pages from within a nearby Argos catalogue. The tweet has since had over 7,000 retweets and 8,000 likes. Uncovering 6 Ways That The Sun Makes Its Readership Laugh Relative to broadsheets such as The Guardian, The Sun is geared more towards the 'casual', 'working, to lower-middle-class' reader that may not necessarily relate to a more earnest writing style.
It's important not to disregard the type of writing styles that the The Sun is famous for. Many examples from history contain intelligent, and often amusing use of stylistic devices and wordplay to evoke interest in the reader. We can see from the descriptions of Heenan's antics within the article that it is clearly written as a revelation piece, intended to make the reader laugh.
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Let's take a look at 5 examples of the methods that The Sun uses to achieve this:
1. Alliteration: The example you'll see in the article is the sentence 'Tickled Twitter users...', which repeats the consonant 'T' over two words. Alliteration is practically unheard of in impartial, 'serious' news reporting. Its presence in this story adds to the playfulness of the article, both in tone, and in subject matter.
2. Colloquialisms: The strongest way to distinguish between tabloids and broadsheets is in the use of colloquialisms, and articles in The Sun have them in spades. Some examples include 'Tweeting a snap', 'scrabbling around', and 'A pal pointed out'. These have the effect of creating a more conversational piece that connects with the casual reader on an emotional level.
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